Socket can generate client-facing copy for you, like proposal introductions and service descriptions, and your Tone of Voice makes sure that copy sounds like your firm rather than a generic AI. You describe how your client-facing writing should sound, and Socket uses it whenever it generates copy for you.
Where to find it
Go to Settings > Branding and expand the Tone of Voice section.
If your practice joined Socket recently and provided a website, you may find your tone of voice is already filled in, taken from your website when you joined. If it's empty, the placeholder text gives you a helpful structure to write your own.
Writing it yourself
You can type straight into the editor, or paste something in from an existing document, and tweak it as much as you like, up to 2,000 characters. Click Save to keep your changes, or Cancel to revert to what you had before.
The AI works best with short and punchy guidance. A few clear pointers about how you sound, and what to avoid, go further than pages of brand guidelines.
Distil with AI
If your tone of voice lives in a longer document, like brand guidelines, Distil with AI will condense it down for you. There are two options:
From a website: pre-filled with your firm's website, though you can point it at any address. Socket reads the site and distils a tone of voice from it.
From a document: upload your brand guidelines or tone of voice document. PDFs, Word documents, text and markdown files are all supported.
If you already have a tone of voice saved, it's shown side by side with the draft so you can compare the two.
Clicking Apply draft replaces the text in the editor, where you can continue to edit it, and nothing is saved until you press Save. Or click Discard to keep what you had.
Where your tone of voice is used
Once saved, your tone of voice is applied automatically whenever Socket generates copy for you, including:
Proposal introductions, when you use Generate with AI on the introduction while building a proposal.
Service descriptions, when you generate a description for a service in your pricing menu.
AI pricing menu generation, when Socket builds out a pricing menu for you.
There's nothing extra to switch on. Update your tone of voice at any time and future generated copy will follow it.